Adwords ROI

Recently I started calculation ROI on one of my sites, I send Adwords traffic to. Along the way I discovered that the ROI on the keywords were far from logical.

For some keywords, phrase match generated a lot of profitable sales, where on another keyword broadmatch or exactmatch would determine everything. I guess, this learned me that you never know before hand what is going to convert and what is not. Just throw in all the keywords you can think of and fine tune along the way. You might be surprised with the outcome of your new campaign.

Since I cannot attach an adwords tracking code, to the billing page yet I cannot view the ROI inside of adwords and I have to calculate everything manually, which is time consuming ! If somebody knows of a way to automatically calculate ROI without having to fill everything into Excel manually, I would greatly appreciate it