Yesterday I received a colored sketch from my Interior Architect to give me an impression of what the interior is going to be looking like.

The whole place is finally coming together, and with a little delay on the building site, I just extended my current place for two more months so I can move my stuff without all the hassle. Even though my friends want me to stay here, I cannot wait to get settled in. For me, this has been a 2 year project of the first real money I made, and a huge learning process. But I’ll save the EMO talk for my house warming party

Here’s the sketch..

Losing money is never fun, it just sucks.. But in this industry you always have to invest to see if you can make money on some items or not.

Being one of the bigger affiliate I only go for the big money, since one big cash cow is easier to manage then 20 smaller ones. Per performance marketing basically means that the responsibly lies with the affiliate to make money, which is a good concept compared to flat rate marketing. But it doesn’t always mean YOU make money and sometimes this doesn’t even have to be your fault. Which can make it even worse if you don’t have any grib on the situation.

Let’s say your clients conversion is starting to drop. What can you do about that ? Nothing..

Don’t forget, you client is still monetizing your traffic, as he is always paying you less then he makes on the lead or sale. So who ends up with the loss? That’s right.. You.

I’ve found some clients generous enough to reimburse you for lost sales, but a lot of them don’t do that. I guess what I’m trying to say that after you have lost a month worth of profits and sales still don’t pick up. You need to draw the line, screw traffic numbers or sales amounts. Just monetize everything again and make sure that you start earning some money again and not your client alone..