Until what extend should you be losing money for your Clients ?

Losing money is never fun, it just sucks.. But in this industry you always have to invest to see if you can make money on some items or not.

Being one of the bigger affiliate I only go for the big money, since one big cash cow is easier to manage then 20 smaller ones. Per performance marketing basically means that the responsibly lies with the affiliate to make money, which is a good concept compared to flat rate marketing. But it doesn’t always mean YOU make money and sometimes this doesn’t even have to be your fault. Which can make it even worse if you don’t have any grib on the situation.

Let’s say your clients conversion is starting to drop. What can you do about that ? Nothing..

Don’t forget, you client is still monetizing your traffic, as he is always paying you less then he makes on the lead or sale. So who ends up with the loss? That’s right.. You.

I’ve found some clients generous enough to reimburse you for lost sales, but a lot of them don’t do that. I guess what I’m trying to say that after you have lost a month worth of profits and sales still don’t pick up. You need to draw the line, screw traffic numbers or sales amounts. Just monetize everything again and make sure that you start earning some money again and not your client alone..